How much does Travail Digital Marketing cost?

All prices are in Canadian dollars, billed monthly. Paid Advertising starts at $1,250 and steps up in fixed bands as the ad budget we manage grows. SEO Optimization is $750 and Email & SMS Marketing is $1,000. The all-in-one Full-Scale Team combines all three from $2,500. Fees are flat. We never take a percentage of ad spend.

Does the paid advertising fee change with my ad budget?

Yes. The retainer starts at $1,250 per month for managed spend up to $25,000/month, then steps up in fixed bands: $1,950 for $25k–$75k, $2,750 for $75k–$150k, and a custom quote above $150k. It is always a flat fee for the band, never a percentage of spend.

What kind of businesses does Travail work with?

We work on the e-commerce side of a business, whatever else that business does. That includes pure online brands as well as retailers, wholesalers and studios with a store attached, on Shopify, WooCommerce or headless builds. Online sales is the only work we take.

Is there a long-term contract?

Initial terms are short: two months on SEO so the work has time to compound, and month to month after that. We keep clients on results, not on contracts.

How long before we see results?

Paid media and lifecycle flows typically show measurable lift inside 30 to 90 days. SEO compounds over a longer horizon, generally three to six months for meaningful organic revenue.

E-commerce growth partner

Scale the store,
not just the spend.

Travail is the growth team behind the e-commerce side of your business. Paid advertising, SEO and lifecycle marketing, run as one system and measured against profit.

Book a strategy call See services & pricing

Senior lead, start to finish: 1
Creative and offer testing: Weekly
Ad and email creative: In-house
Any business with a store attached: E-com only

The agency

Travail(n.) work; the effort behind the result.

One team for the part of your business that sells online.

You might be a pure online brand. You might be a retailer, a wholesaler or a studio with a shop bolted onto something older. Either way the e-commerce side tends to get run in pieces: ads bought by one person, the site built by another, the list emailed when a quarter starts to look thin.

Optimized separately, those pieces stop adding up. We take the online side whole: acquisition, discovery and retention against a single growth model built from your margins. The customer paid media buys is the one lifecycle keeps, and the pages SEO ranks are the pages that close.

It is the only work we take. That focus is the point, and it is why we cap what we take on rather than filling the roster.

Core services

Three channels. One growth system.

Take one, take all three. Every engagement is a monthly retainer with a fixed fee, a named team and reporting you can hand straight to your accountant.

Paid media: Meta Ads · TikTok Ads · Google Ads
Commerce: Shopify Plus · WooCommerce · Headless
Lifecycle: Klaviyo · Postscript · Attentive
Measurement: GA4 · Conversions API · Triple Whale

Paid Advertising

Meta · TikTok · Google

Buy attention at a price your margin can defend.

We plan, build and run your campaigns across Meta, TikTok and Google. Rapid creative production lets us test dozens of angles a month instead of a handful, so budget moves to proven winners and is judged on contribution margin, not platform-reported ROAS.

Meta, TikTok & Google account builds or rebuilds
Rapid creative sprints: 20+ ad variants tested monthly
Full-funnel campaign architecture: prospecting, retargeting, retention
Server-side tracking via Conversions API & GA4
Blended MER and contribution-margin reporting

Monthly retainer

from$1,250

per month

Starting fee, plus your ad spend. Scales with the budget we manage.

Fee by managed spend

Up to $25k/mo spend: $1,250
$25k – $75k/mo: $1,950
$75k – $150k/mo: $2,750
$150k+/mo: Custom

Start with Paid Ads

SEO Optimization

Technical · Content · Authority

Own the searches your customers make before they buy.

We make your store the result search engines rank and shoppers click. Deep keyword and intent analysis maps every collection to what people actually search before they buy, then we clear the technical faults holding those pages back.

Technical audit: crawl, index bloat, Core Web Vitals, schema
Collection & product page optimization at scale
Keyword-to-revenue mapping by commercial intent
Content production: 4 optimized pieces per month
Digital PR outreach & authority building

Monthly retainer

$750

per month

2-month minimum. SEO compounds, it does not sprint.

Start with SEO

Email & SMS Marketing

Klaviyo · Postscript · Attentive

Turn one purchase into a purchasing habit.

We turn the list you already own into repeat revenue. Granular segmentation and constant copy testing keep flows and campaigns personal at scale: welcome, abandonment, post-purchase and winback all earning while you sleep.

Klaviyo / Postscript build, migration & audit
Core flows: welcome, browse & cart abandon, post-purchase, winback
8–12 designed campaigns per month across email and SMS
List growth: pop-ups, quizzes, compliant SMS capture
Segmentation, subject-line testing & deliverability monitoring

Monthly retainer

$1,000

per month

Platform fees billed directly to your account.

Start with Email & SMS

Pricing

Flat monthly fees.
No percentage of spend.

You pay for the work, never a percentage of your ad budget. Paid media sits in fixed bands that step up only as the spend we manage grows, so a good month on ROAS stays your win, not a bigger invoice. Short initial terms, then month to month.

Individual retainers are listed with each service above. Take all three together and they come as one team, below.

All-in-one growth partnership

The Full-Scale Team

Every channel, one team, one strategy. You get an acquisition lead, a lifecycle strategist, an SEO lead, a creative producer and a dedicated growth director, for less than the cost of a single senior in-house hire.

from$2,500

/month

$3,000 billed separately. You keep $500 every month.

Includes managed ad spend up to $25k/mo; above that the paid media band steps up as it does on the standalone retainer.

Only 4 brands on this service at a time.

Apply for a partnership

Everything in all three services

Paid advertising across Meta, TikTok & Google
Full technical & content SEO program
Email & SMS lifecycle marketing
Unified server-side tracking & attribution

Your embedded team

Dedicated growth director as your single point of contact
Paid media buyer + lifecycle strategist + SEO lead
In-house creative producer for ad and email assets
Shared Slack channel with same-day weekday replies

Senior-level operating cadence

Weekly performance call and written recap
Live profit dashboard: blended MER, CAC, LTV, contribution margin
Quarterly growth roadmap and forecast
Landing page & CRO support included

Your embedded team, five roles

Growth Director
Paid Media Buyer
Lifecycle Strategist
SEO Lead
Creative Producer

All prices in Canadian dollars, billed monthly. Ad spend, platform and tool fees are paid directly by the client.

How we work

Strategy → Execute → Optimize → Scale

The same four stages every engagement runs through, so you always know what we are doing, why, and what comes next.

01Weeks 1–2
Strategy
We audit your accounts, margins and customer data, then build a growth model that shows exactly where the next dollar of revenue comes from, and what it can cost to get it.
02Weeks 3–6
Execute
Campaigns, flows and pages go live. Tracking is rebuilt server-side so every decision after this point rests on numbers you can actually trust.
03Ongoing
Optimize
Weekly creative and offer testing. We cut what loses fast, scale what wins, and report against contribution margin instead of platform-reported ROAS.
04Month 3+
Scale
Once unit economics hold, we widen the aperture to new channels, new geographies and new audiences, without letting acquisition cost outrun profit.

Why work with us

Six reasons to hand
us the account.

Agencies are easy to hire and easier to fire. What keeps one around is unglamorous: senior people, honest numbers, and a plan that holds up against your margins.

E-commerce only

You may well sell elsewhere too. The online side is the only part we take.

Profit, not ROAS

Platform dashboards flatter everybody. We report what actually lands in the bank.

No handoff

Whoever pitches you runs your account. Same person in month twelve.

Creative included

Ads and emails built in-house. Creative is the lever, so we never sell it back to you.

One team, one plan

Paid, SEO and email pull the same direction, so acquisition feeds retention.

Straight answers

If a month goes badly you hear it from us first, with the fix attached.

Contact

Let's see if the
numbers work.

Tell us about your store. We will come back with an honest read on where your growth is stuck, and whether we are the right team to unstick it, call or no call.

Prefer to book directly: Grab a 30-minute slot →
Email: travaildigitalsmarketing@gmail.com
Instagram: @travaildigitalmarketing

Scale the store,not just the spend.

One team for the part of your business that sells online.

Three channels. One growth system.

Paid Advertising

SEO Optimization

Email & SMS Marketing

Flat monthly fees.No percentage of spend.

The Full-Scale Team

Everything in all three services

Your embedded team

Senior-level operating cadence

Strategy → Execute → Optimize → Scale

Strategy

Execute

Optimize

Scale

Six reasons to handus the account.

E-commerce only

Profit, not ROAS

No handoff

Creative included

One team, one plan

Straight answers

Let's see if thenumbers work.

Scale the store,
not just the spend.

Flat monthly fees.
No percentage of spend.

Six reasons to hand
us the account.

Let's see if the
numbers work.