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E-commerce growth partner

Scale the store,
not just the spend.

Travail is the growth team behind the e-commerce side of your business. Paid advertising and lifecycle marketing, run as one system and measured against profit.

Tell us where you are stuckGet your free store audit
Senior lead, start to finish
1

Senior lead, start to finish

Creative and offer testing
Weekly

Creative and offer testing

Ad and email creative
In-house

Ad and email creative

Any business with a store attached
E-com only

Any business with a store attached

Travail focuses on e-commerce categories including Apparel, Skincare, Supplements, Home Goods, Jewellery, Footwear, Coffee, Pet.

The agency

Travail(n.) work; the effort behind the result.

One team for the part of your business that sells online.

You might be a pure online brand. You might be a retailer, a wholesaler or a studio with a shop bolted onto something older. Either way the e-commerce side tends to get run in pieces: ads bought by one person, the site built by another, the list emailed when a quarter starts to look thin.

Optimized separately, those pieces stop adding up. We take the online side whole: acquisition, content and retention against a single growth model built from your margins. The customer paid media buys is the one lifecycle keeps, and the page they land on is the page that closes.

It is the only work we take. That focus is the point, and it is why we cap what we take on rather than filling the roster.

Core services

Two channels. One growth system.

Take one, or take both. Every engagement is a monthly retainer with a flat fee agreed up front, a named team and reporting you can hand straight to your accountant.

Paid media
Meta Ads · TikTok Ads · Google Ads
Commerce
Shopify Plus · WooCommerce · Headless
Lifecycle
Email · SMS · Automated flows
Measurement
GA4 · Conversions API · Triple Whale
02

Email & SMS Marketing

Email · SMS · Retention

Turn one purchase into a purchasing habit.

Your customer list is one of the most valuable assets your business owns. We build and manage an email and SMS program that turns first-time buyers into loyal, repeat customers, pairing automated journeys that run around the clock with planned campaigns for launches, promotions and seasonal moments. Every message is written in your brand's voice and timed to what each customer has done, so it lands as relevant rather than as noise.

  • Full setup or review of your email and SMS program
  • Automated journeys for welcome, abandoned cart, post-purchase and win-back
  • 8 to 12 designed campaigns a month for launches, promotions and news
  • List growth through sign-up forms that attract real buyers
  • Audience segmentation and inbox placement monitoring

Investment

Book to discuss

Scoped to your store and your budget. A flat monthly fee covering strategy, setup and every campaign we send.

Book a meeting

Pricing

Priced to your business.
Never a percentage of spend.

Every engagement is scoped to your store and your budget on a short call, then billed as a flat monthly fee. Never a percentage of your ad budget, so a great month stays your win, not a bigger invoice. Every service runs month to month.

Each service is described above. Take both together and they come as one team, below, with Instagram content added.

All-in-one growth partnership

The Full-Scale Team

Every channel, one team, one strategy. You get an acquisition lead, a lifecycle strategist, a social content lead, a creative producer and a dedicated growth director, for less than the cost of a single senior in-house hire.

Investment

Book to discuss

We scope it on a short call, around your store and your ad budget. Your ad spend is paid separately, directly to the ad platforms.

Only 8 brands on this service at a time.

Book a meeting

Everything in both services

  • Ads on Meta, TikTok and Google that bring in new customers
  • Email and SMS that turn buyers into regulars
  • Instagram content posted for you, every week
  • Tracking that shows what is really driving your sales

Your team

  • One growth director who knows your brand inside out
  • Specialists for ads, email and SMS, and Instagram content
  • Ads, emails and posts designed for you, in-house
  • A shared chat with same-day replies on weekdays

How we work together

  • A weekly check-in call and a short written recap
  • Clear monthly reports on sales, costs and growth
  • A growth plan for the next quarter, updated as you grow
  • Help improving your store pages so more visitors buy

Included in the Full-Scale Team

Instagram content

We plan, make and post to your Instagram on a steady weekly schedule, so the page your ads and emails send people to is always active and always on brand.

  • Reels

    Short vertical video built to reach people who do not follow you yet: your product in use, quick how-tos, behind the scenes.

  • Carousels

    Swipeable posts that teach, compare or walk through a collection. The kind people save and send to a friend.

  • Product posts

    Clean single-image posts that put one product or one offer in front of the people who already follow you.

  • Stories

    Quick daily frames for launches, restocks and sales, linked straight to your store.

  • Customer content

    Reviews and customer photos reposted with permission, so buyers see other buyers.

  • Captions and hashtags

    Written in your brand's voice, with hashtags chosen for what you sell.

Your embedded team, five roles

  • Growth Director
  • Paid Media Buyer
  • Lifecycle Strategist
  • Social Content Lead
  • Creative Producer

Fees are quoted on a call and billed monthly, set in US dollars. Canadian clients are billed the equivalent in Canadian dollars, converted at the exchange rate on the date of invoice. Ad spend is paid separately, directly to the ad platforms.

How we work

Strategy → Execute → Optimize → Scale

Four things we do for your brand every month. Together they are the system behind every result, so you always know what we are working on and why.

  1. 01

    Strategy

    We study your brand, your customers and your market to decide where the next stage of growth should come from.

    What you get

    A clear direction for the month, built around your goals.

  2. 02

    Execute

    Our team builds and runs the work across ads, search and email, so every channel is active and working together.

    What you get

    Your marketing handled end to end, without adding to your workload.

  3. 03

    Optimize

    We keep refining what is working and replacing what is not, so performance improves rather than stalls.

    What you get

    Better results each month, explained in plain language.

  4. 04

    Scale

    When the results are there, we help you reach more of the right customers without losing what made it work.

    What you get

    Steady, sustainable growth for your brand.

Why work with us

We grow brands
like they are our own.

Working with us feels less like hiring an agency and more like adding people to your team who care where your brand is headed. We take the time to understand your business, then build growth that lasts well beyond one good month.

01

We learn your brand first

Before a single ad runs, we get to know your products, your customers and what makes you different.

02

Your growth is the goal

We measure success by what your business earns and keeps, not by numbers that only look good in a report.

03

The same people, every month

The team you meet is the team doing the work. No handoffs, and nobody new to catch up.

04

Creative that sounds like you

Ads and emails are made in-house, in your voice, so every message feels like your brand.

05

One plan, pulling together

Ads, search and email work as one, so new customers become repeat customers.

06

Honest, every step

Good month or slow month, you hear it from us first, along with what we are doing next.

Contact

Let's see if the
numbers work.

Everything starts with an email. Tell us about your store and we will come back with an honest read on where your growth is stuck, then set up a Zoom call if it looks like a fit.

How we help from here

  1. 01Tell us where growth has stalled. What you are doing now, what you have already tried, and the number that refuses to move.
  2. 02We read your actual figures and come back in one to two business days with where the constraint sits and what we would change first. That much is useful whether or not you hire us.
  3. 03On a Zoom call we map the route from where you are now to the next level, and what it realistically takes to get there.

New enquiry

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01About you

02Your store

Monthly revenue *

03What you need

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